Alabastine is currently known for the smaller DIY products like fillers and filling knives. Recently the company created a product line for medium size DIY jobs. To activate this product line Alabastine wanted to show the consumer that with these products this caliber of home improvement can be done yourself, even by a less experienced DIY-er. The goal: Showing the target group that Alabastine has a product line for the bigger levelling jobs, Convince the less experienced DIY-ers they can do it themselves and reposition from manufacturer of fillers to reparation and renovation brand. To realise this goal, Alabastine asked Level V to create 10 videos that show how these jobs can be done.
Level V created 10 How-to videos that, per job, take the DIY-er through a clear roadmap that shows which Alabastine products can be used for the job and how to use them. We lowered the threshold for DIY-ers to take on that bigger renovation job.