Sport in general and the Lions specifically are a perfect showcase for EY. As a group, the Lions represent the coming together of the most talented players to form a new team strong enough to take on the some of the world’s best rugby teams. This is exactly what EY can bring to their clients and prospects; diverse experience and skills that, with the right strategy and analysis, can take on the toughest challenges and truly build a better working world with the highest performing teams. Working together with the Lions, EY will help build the digital experience. With the Lions App as hero-piece. Offering fans the ability to engage with the Tour like never before, helping to ensure the team is seen as a leader in this field as well as on the playing field. EY’s involvement with this much-anticipated sporting spectacle will provide an opportunity for EY to demonstrate how they are able to deliver their digital capabilities and business intelligence in a way that differentiates them from their competitors.
Now EY wants to show her clients how the app became a success by putting together a high performance team that, in collaboration with all stakeholders, conducted an in-depth and high-quality process to cover all influential aspects.
– November 2017 –
The video credential demonstrates evidence of what EY Advisory is capable of in the digital & Analytics field. It visualizes the process of EY orchestrating the development of fan engagement. And gives an impression on how EY made the development a success from a brand and business perspective. Working together with all stakeholders in an extensive, high quality process. The video credential case study – as part of an extensive suite of marketing communication collateral – highlights all important stakeholders, roles and processes. During the creation of the video credential we have managed all relevant parties involved globally. From coaching the interviewees to making sure the right shots were shot, all the way from New Zealand. Managing different time zones, internal or external representatives and working closely alongside the EY brand activation lead.
– November 2017 –
“With the video credential script ready at the start of the sponsorship engagement this video agency was able to be present at the key moments in the process. Along the way they truly supported EY by supplying micro-video’s which could support their storytelling and continuous communication during different phases of the sponsorship. In realizing the video credential they demonstrated tremendous flexibility and qualitative service delivery. While managing different (internal) stakeholders they were able to deliver the video credential matching the high quality standards of a client as EY, meeting their full expectations. The video credential is used internal for sponsorship closing and external as part of marketing communication actions to targeted accounts in the digital and analytics field.”