Zilveren Kruis believes young children need sports during the time they can still be shaped into the human we want them to become. Schooljudo brings sports closer to the kids, improving the chances of kids becoming invested in sports. It teaches them discipline, respect, stimulates a better self image and improves their health. Zilveren Kruis sponsors this initiative, because it wants to stimulate children to be active and healthy. Now and Later. To show Zilveren Kruis’ investment in healthy children, they wanted videos that tell the success stories of kids that improved their life through Schooljudo. Goal: convincing parents to sign their kids up for Schooljudo while proving Zilveren Kruis’ investment in healthy youth.
Focussing on “Skills for life”, Level V collaborated with Zilveren Kruis and Schooljudo to find compelling stories that could inspire others. During the casting we interviewed children and their families to find the best two cases. These were kids with baggage that, through Schooljudo, find peace and order in their lives.And together with them build the story on how Schooljudo changed their lives. To further strengthen the story, the third video featured European champion Dex Elmont, who learned respect and to control his anger through judo. The emotional aspect of significantly improving children’s lives appeals to parents, stimulating them to sign their kids up.
“The collaboration was very pleasant and professional. Level V went to great lengths to achieve a good result!”
– Lies van Berkel, Senior Sponsorship Manager, Zilveren Kruis